Shopping from 1977 - Men's Club Magazine

Per Peter Allen - Everything Old is New Again. I've been browsing through the pages of Men's Club magazine from Japan. Who needs a costly Free & Easy subscription when everything about outdoor and inspired cycling garb has already been spelled out in 1977. Here are a few sample views:





I love the mixed view approach of Japanese magazines: model the fashion and then provide a beautifully arranged, spatialized shopping list of essential supplies. Even in 1977, Brooks saddles, lace up leather cycling shoes and French cyclo-tourist bags were the final word.




Makes sense to me - backpacking along the interstate. Don't forget your flask and water filter.