Tuesday, September 11, 2012

Shopping from 1977 - Men's Club Magazine

Per Peter Allen - Everything Old is New Again. I've been browsing through the pages of Men's Club magazine from Japan. Who needs a costly Free & Easy subscription when everything about outdoor and inspired cycling garb has already been spelled out in 1977. Here are a few sample views:





I love the mixed view approach of Japanese magazines: model the fashion and then provide a beautifully arranged, spatialized shopping list of essential supplies. Even in 1977, Brooks saddles, lace up leather cycling shoes and French cyclo-tourist bags were the final word.




Makes sense to me - backpacking along the interstate. Don't forget your flask and water filter.

4 comments:

allen said...

Amazing how far lighting has come both on the bike page as well as the backpacking page. Love the flask and MSR stove. Funny to see the snake bite kit.

Jeff said...

Cool pics. When is the tank top over polo shirt look coming back?

Dave said...

Believe it or not, in 1983 Mens Club came to the prep school I attended and took photos of young american prepsters, including myself, and I ended up somewhere in the magazine. I had a copy for a while but lost track of it at some point. Fun stuff.

atrone said...

i love how put together the cyclist is. everyone should exercise like this. check out this collection http://www.socialbliss.com/atrone/golden-G44TSMJX