Thursday, September 29, 2011

Shopping from the 1930s: Montgomery Ward

Exemplary outerwear

I've been on an ebay shopping spree for Montgomery Ward catalogs (the Archival bible). I've secured a few new Fall editions from the 1940s which I'll be reprinting here--in bits--in the next few months. Copies of the 1930s catalogs are more tricky to source. Inspired by Spokesniffer and Reference Library, I'm capturing auction images as placeholders for items I did not buy. Here are a few frame grabs from vintage catalogs from the 1930s that were beyond my "buy it now" pricepoint. If I could make it so, these would all Archival offerings for Fall 2011. Smitty "Whata Sweater" would be announced as our new Archival mascot.

Smitty Sweater

Heavy weight shawl collar sweaters and cardigans

All wool blazers

Denim jackets, overalls and trousers

Canvas duck field jackets

All wool shaker sweaters

Heritage workwear for women

Pendleton blankets


Simon Tuntelder said...

It's hard to believe just how relevant this is. Very inspirering.

Andrew said...

great post, LL. Lots of interesting things here, but two that jumped out:
1. wearing a tie for duck hunting, and especially
2. a promise that the hard-working man or woman will find "No Prison Made Overalls At Ward's." How we got from here to is quite a saga. Google "Prison Industries Enhancement Certification Program (PIECP)" sometime and you will get the picture.

hassam said...

so very niceeee keep it up